User Experience Design Methods
American Express design methods centers on Card members, technology, and the business with all of these aspects evolving around the consumer.
Design Studio Sessions: The collective process of generating constraint-free ideas that respond to a given creative brief. Allows the team to visualize a broad range of design solutions before deciding which one to stick with.
Flow Diagramming: A visual representation of the user's flow to complete tasks within the product. It's the user perspective of the site organization, making it easier to identify which steps could be improved or redesigned.
Site Map: One of the most iconic IA deliverables, consists of a diagram of the website's pages organized hierarchically. It makes it easy to visualize the basic structure and navigation of a website.
Customer Journey Mapping: A diagram that illustrates the steps your customer(s) go through in engaging with your company, products, and product features.
Sketches: A quick way of visualizing a new interface by using paper and pen. Sketches are useful to validate product concepts and design approaches both with team members and users..
Customer Journey Mapping: A diagram that illustrates the steps your customer(s) go through in engaging with your company, products, and product features.
