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Design Thinking at American Express
Creativity is piercing the mundane to find the marvelous. - Bill Moyers
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Whether you’re a UX designer looking for resources and inspiration, or a brand-new Product Owner who wants to understand the UX process, there is something here for you:
Think
Explore our approach to problem solving at EDME.
Practice
View our research and experience practices for problem solving at EDME.
Get Inspired and Learn
Understand IBM Design Thinking in 10 minutes
Mirko Azis speaks to the basics of IBM Design Thinking in this 10 minute video.
High Level Card Economics
How Amex makes money.
Tableau
Reports pertaining to the American Express enterprise digital space.
Search Engine Optimization
An introduction to SEO
Lynda.com Training Videos
You can use Lynda.com for free with a NYPL library card.
A/B Test:
Offering alternative versions of your product to different users and comparing the results to find out which one performs better. Great for optimizing funnels and landing pages.
Learn how to engage our UX and UXR teams at EDME
Engage